Quaker Oats - Always Time for Oats Campaign

Role: Copywriter // Graphic Designer (Working on transitioning from a Great Value version to a top of the line designer )

Insight: People are too busy, so they cut out breakfast to try and free up 5 extra minutes… genius!

Direction: “Always time for oats” a.k.a calling our audience out for not eating breakfast

*SPEC WORK*

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When do people realize they are actually hungry? When they are mad traffic is moving 2 mph on their commute to work. Boom, billboard.
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