Twitch Rivals Minecraft — Mackenzie Steen

Twitch Rivals Minecraft

Role: Copywriter

Insight: We found that the common thread between a Twitch Rivals tournament and Minecraft was the idea and urgency of time.

Direction: “Time: The Ultimate Rival”. We used this idea to create a sense of urgency in all executions to create a hype around the event for the viewers as well as to encourage Twitch streamers to share pre-event promotions organically.

*SPEC WORK*

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Quaker Oats

Las Vegas Golden Knights