Simply Orange - Simply Anytime Campaign

Role: Copywriter // Graphic Designer (Learning more every day)

Insight: Simply Orange is thought of mainly as just a morning beverage. However, orange juice is used in multiple other scenarios that do not include breakfast, and Simply Orange should be the go to choice for anytime of day.

Direction: “Simply Anytime” recognizes that some people enjoy starting their day with a glass of orange juice, and others enjoy ending their day with a little bit stronger of a beverage. There is an endless amount of cocktails that use orange juice, and this is space that Simply has not entered, but I think they could stand out in.

*SPEC WORK*