Waze - A Waze to Go Campaign

Role: Copywriter // Graphic Designer (I may not be an art director, but I won't let that stop me from trying)

Insight: Over 130 million people use Waze every month. That is 130 million destinations and 130 purposes. As we all know 2020 has been a year that is driving change. Every change that our country needs to make has a destination making Waze a perfect platform for leading actionable change and helping people find their way during this “new normal” we are living in.

Direction: “A Waze to Go” is meant to show that although our country has a ways to go with numerous issues, there is always a destination that can help us move forward. Whether that be a voting polls location, directions to a peaceful protest, or a journey back to your parents house after COVID made you flee from the big city, Waze can take you there. “Outsmarting traffic, together” is Waze’s slogan, so just like that we can conquer the ways to go, together.

*SPEC WORK*